It shows a certain amount of initiative, which further demonstrates your interest in the company it might mean the difference between your letter being read and tossed aside. You really have no excuse for not at least attempting to research the recipient’s name. This simple act automatically makes your correspondence more respectful, and it’s incredibly easy to perform: the amount of information available online to the public is astounding. In every case - always, always, always - it is most appropriate to address your letter to its recipient by name. Whether you’re writing a cover letter or trying to reach someone from a company you’re interested in, read on for salutation suggestions that are catered to specific contexts.
“To Whom It May Concern” works well in cases where you don’t know the name of your recipient(s) and want to come across as respectful, but in other contexts, it is not the most appropriate choice and in some moments, it’s not an appropriate choice at all. Yet unfortunately for "To Whom It May Concern" fanatics, the English language is incredibly nuanced, and sometimes the context in which you are writing demands a different salutation. Many email-writing novices fall down the " To Whom It May Concern" rabbit hole, plastering it at the beginning of every single email until their "Command" and "V" keys are worn out. “To Whom It May Concern” seems at first glance to be an all-purpose phrase, perfect to slap on each email you send.
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